He was an educator, a lecturer, an advocate...an author, a newspaper columnist, and an essayist...an executive, a producer...an actor, a singer, an interviewer, a game show host...and Betty White's sweetheart. Allen Ludden was a broadcasting fixture for nearly forty years, with beloved shows like GE College Bowl and Password, but now, author Adam Nedeff (The Matchless Gene Rayburn) brings you the remarkable life of a man who became a television star by accident, and a man who won Betty White's heart again and again and again. This is the story of the man whom Betty White loved, and you'll like him too, once you discover It's More Than Password! The Life (and Wife) of Allen Ludden.