HOW TO USE THIS BOOK All the ideas in this book can be used ethically and some could probably be used unethically. The point is: ideas and techniques are simply ideas and techniques! In and of themselves they are not inherently good/bad, positive/negative or helpful/unhelpful. However, the application of them can become ethical or indeed manipulative. Be careful of manipulation! Be careful of trying to meet your own needs without attending to the needs of others. We encourage you to seek true win/win solutions with others, so that you both get what you want... and are both happy with the results you achieve... and for the relationship you build.