"What You Don't Know CAN Hurt You "Launch Your Business on the Right Foot with Experienced Insight from One of the Nation's Premier CPA Firms. The Little Book About Business Entity Selection is the result of decades of thought and is born out of the need to provide Entrepreneurs and Business Owners clear and concise information about choosing a business entity classification for a new venture. It might sound trivial, but after decades of helping people set up corporations, Marvin Morse came to an inescapable conclusion-Most people do not know how to set up their new company to maximize profitability, minimize taxation and protect themselves from liability. Three very important aspects of a business Most people might opt for an afternoon in the dentist chair instead of enduring the sometimes painful process of setting up a corporation. Why? Because you don't know what you don't know, but at the same time you are aware that your decisions will have big financial ramifications in the future. Now, through this easy-to-read book, Marvin Morse tells you everything you need to know in story form. It is the perfect way to grasp the critically important concepts so you are well informed and can make your business decisions with complete confidence.