The Little Fish Guide to DIY Marketing: The Little Fish Guides

Jackie Barrie is a writer, speaker and trainer who provides marketing and copywriting services to small businesses throughout the UK. She specialises in making complex information appear simple, and calls it 'writing without waffle'.

What's this book about? When should I start marketing? How do I differentiate myself? How do I set the right price? What classic marketing theory do I need to know? What's modern-day marketing? How do I choose the right marketing channel? Why are newsletters so important? How can I get free editorial coverage? How should I brief creative people? Secrets of writing a compelling headline What should my opening message be? Writing from your customer's point of view Where to get new marketing ideas What makes a great copywriter? How do I write a sales letter that gets results? How can I make my copy sing? Are there any other marketing tricks I need to know? Argh, how do I remember all that? Why is proofreading so important? BONUS TIPS FOR START-UPS What's in a name? What do I need to know about logos? What format should I go for? Print basics What colours should I choose? What fonts should I choose? 10 final tips About the author