Hollywood talent scout Jules ends up in the small, ranch town of San Sity, Florida to scout talent for an upcoming reality dating show to be filmed in the town. While the town's quirky relatives all think they have what it takes to be a star, there's one man who stands above all the rest: Mitchel Scott. Mesmerized by the hunky cowboy at first glance, Jules sets off to convince Mitchel he's the spark the show needs to become a hit, but the tough-talking, no-nonsense rancher wants nothing to do with Jules or her show and would be happy if he never heard from her again. Or so he claims. Jules and Mitchel fight each other at every turn, but neither of them is prepared when their growing animosity turns into love.