The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership
Autor Ugesh A. Josephen Limba Engleză Paperback – 24 iun 2024
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Specificații
ISBN-13: 9781032837536
ISBN-10: 1032837535
Pagini: 296
Dimensiuni: 174 x 246 mm
Greutate: 0.44 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1032837535
Pagini: 296
Dimensiuni: 174 x 246 mm
Greutate: 0.44 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & DevelopmentNotă biografică
Ugesh A. Joseph was born in India. He has degrees in Economics and Banking, is an MBA (1985) and has worked for a number of companies in Advertising, Marketing & Management Consultancy. He has also taught full-time MBA students. After working in New Zealand for a couple of years, the author moved to Frankfurt, Germany, where since 2006 he has worked as a Marketing / Management Consultant. The author has also recently published a book on Leadership.
Cuprins
Chapter 1 Branding and the �€�Made in Germany�€� Brand: A Perspective; Chapter 2 From Rubble to an Economic Miracle to a World Export Leader; Chapter 3 The Superstars; Chapter 4 The Star Brands; Chapter 5 The Facilitators and Influencers; Chapter 6 The Less-Known Champions; Chapter 7 Some Innovative and Emergent Stars;
Recenzii
’The effort the author makes to unravel the apparent mystique of Germany’s success to a global audience is truly commendable. From a multi-dimensional, extensively researched perspective, Ugesh Joseph insightfully gives the reader a sense of the nation and its complex character - from its immediate past to its present-day champion brands and the nations facilitators and influencers.’ Prof. Dr Hermann Simon, Chairman, Simon-Kucher & Partners
Descriere
Germany�€�s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The �€�Made in Germany�€� Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany�€�s best brands to see