The Manager's Guide to Competitive Intelligence
Autor John J. McGonagle, Carolyn M. Vellaen Limba Engleză Hardback – 29 sep 2003 – vârsta până la 17 ani
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Specificații
ISBN-13: 9781567205718
ISBN-10: 1567205712
Pagini: 272
Dimensiuni: 156 x 235 x 26 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 1567205712
Pagini: 272
Dimensiuni: 156 x 235 x 26 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
JOHN J. McGONAGLE is Managing Partner of the Helicon Group. Formerly a regular columnist for Competitive Intelligence Magazine, he is the author of numerous articles in the areas of competitive intelligence, law, economics, and business, and he has co-written several books on competitive intelligence. He is the recipient of the 1998 Fellows Award from the Society of Competitive Intelligence Professionals.CAROLYN M. VELLA is the founder of the Helicon Group. The author of numerous articles on competitive intelligence, she is the recipient of the Meritorious Award from the Society of Competitive Intelligence Professionals.
Cuprins
IntroductionThe Basics of CI and What They Mean to a ManagerJust How Good Are You?StaffStructureMissions and ImagesDealing with Other UnitsTrainingLegal and Ethical IssuesInternal Client ManagementAn Overview of Managing Data GatheringTips on Managing AnalysisEffectively Communicating CIDissemination of the Finished CIGrowth and DevelopmentGoing Outside for HelpMeasuring CI's Impact on the FirmSpecial CasesKey References