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The Manager's Guide to Competitive Intelligence

Autor John J. McGonagle, Carolyn M. Vella
en Limba Engleză Hardback – 29 sep 2003 – vârsta până la 17 ani
There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client-his or her employer-and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client-his or her employer-and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.
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Specificații

ISBN-13: 9781567205718
ISBN-10: 1567205712
Pagini: 272
Dimensiuni: 156 x 235 x 26 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

JOHN J. McGONAGLE is Managing Partner of the Helicon Group. Formerly a regular columnist for Competitive Intelligence Magazine, he is the author of numerous articles in the areas of competitive intelligence, law, economics, and business, and he has co-written several books on competitive intelligence. He is the recipient of the 1998 Fellows Award from the Society of Competitive Intelligence Professionals.CAROLYN M. VELLA is the founder of the Helicon Group. The author of numerous articles on competitive intelligence, she is the recipient of the Meritorious Award from the Society of Competitive Intelligence Professionals.

Cuprins

IntroductionThe Basics of CI and What They Mean to a ManagerJust How Good Are You?StaffStructureMissions and ImagesDealing with Other UnitsTrainingLegal and Ethical IssuesInternal Client ManagementAn Overview of Managing Data GatheringTips on Managing AnalysisEffectively Communicating CIDissemination of the Finished CIGrowth and DevelopmentGoing Outside for HelpMeasuring CI's Impact on the FirmSpecial CasesKey References