The Mao of Business: Guerrilla Trade Techniques for the New China

Based on the author's 20 years of practical experience in the China Trade from his first experiences working for a small company in 1984, through setting up offices in Shanghai, Bejing and Hong Kong as a President of an American manufacturing firm, through his work as a representative in China for General Electric and Ericsson amongst others.

Introduction: Notes from an Old China Hand 1. The First Stratagem: "Guerrilla warfare...is a weapon that a nation inferior in arms and military equipment may employ against a more powerful aggressor nation." 2. The Second Stratagem: "Make what is old serve the new, make what is foreign serve China." 3. The Third Stratagem: "Use the villages to encircle the city." 4. The Fourth Stratagem. "Guerrilla strategy must be based primarily on alertness, mobility, and attacks. It must be adjusted to the enemy situation, the terrain, the existing lines of communication, the relative strengths, the weather and the situation of the people." 5. The Fifth Stratagem: "How Are Guerrilla Bands Formed?" 6. The Sixth Stratagem: "What is meant by initiative in warfare? In all battles and wars, a struggle to gain and regain the initiative goes on between the opposing side, for it is the side that holds the initiative that has liberty of action." 7. The Seventh Stratagem: "Whoever wants to know a thing has no way of doing so except by coming into contact with it, that is by living in its environment." 8. The Eight Stratagem: "Weapons are an important factor in war, but not the decisive factor; it is people, not things, that are decisive. 9. The Overall China Strategy Summarized

Title mention in Private Eye.
Title mention in Ethical Corporation Magazine, 2007.
Award-Winning Finalist in the Business: General category of the National Best Books 2007 Awards.