This book is the ultimate checklist of marketing system considerations for marketing executives. This book includes invaluable instructions on auditing your critical customer waterfall (page 13), as well as a comprehensive list of 100 questions (page 100) to ask, understand, and act on with regards to your marketing system, tangent support groups, customer waterfall, marketing team, and marketing direction. Whether you are a new marketing executive or a marketing executive new to a marketing division management position, this book gives you the foundation for process and strategy needed to hit the ground running and exceed all expectations. Succinct, and to the point, this easy to read book will make you look like a thorough, strategic genius.