The Marketing Planning Coach: Your Interactive Guide to Managing Projects: Teach Yourself: Business
Autor Eric Daviesen Limba Engleză Paperback – 24 apr 2014
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Specificații
ISBN-10: 1471801578
Pagini: 256
Dimensiuni: 190 x 245 x 12 mm
Greutate: 0.56 kg
Ediția:New.
Editura: Teach Yourself
Seria Teach Yourself: Business
Notă biografică
Eric Davies is a professional marketing expert. He has a Diploma in Marketing from the Chartered Institute of Marketing, and has led many marketing courses for the Chartered Institute of Management. He teaches at Cardiff Metropolitan University on their posgraduate 20Twenty leadership programme. His own Masters was in the relationship between marketing strategy and company performance. He runs his own consultancy, with clients including Balfour Beatty, BT, Capita, National Trust, the British Council and the RAC.
Descriere
By the end of this book you will have a marketing plan ready to implement and track. Other books only tell you what to do, but Teach Yourself Coach books accompany you every step of the way with their engaging and interactive Workbook Method.