No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers.