2019 Reprint of 1963 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. The Master Plan is an attempt to outline the basic evangelistic strategy of Jesus as seen in the Gospels. Paul Rees says of the book in his Introduction: "Robert E. Coleman has presented a set of principles and sketched a scheme which, studied carefully, will go far toward rescuing the concept of evangelism from the realm of the "special" and the "occasional" and anchoring it where it belongs in the essential, on-going life and witness of the congregation." Taken to heart, the application of the principles in this book will revolutionize the life of any person committed to the Gospel.