The Millennial generation, people born between 1984 and 2000, is the most unique and promising generation to ever enter the workforce. What defines this 80-million strong generation? * Technology is part of who they are * They believe in social responsibility over corporate profits * Work/life balance is more important than work * They prefer instant recognition to formal, written recognition * They have more tattoos than previous workers What does this mean for Corporate America? Organizations will need to change the way they do business if they are going to attract and retain these new workers. Companies must understand the differences among the four generations currently in the workforce. Experienced managers must update their motivational and leadership strategies to get the most from this expanding workforce. That is the objective of The Millenniall Challenge: How to Unleash Today's Young Talent--to help managers get the most from their new Millennial workers. These new employees have a unique approach to work and if managed and motivated properly, can have a tremendous impact on business. On the other hand, if you stick with traditional management practices, you just might find your Millennials seeking greener pastures with your competitors