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The Mirror Test: Is Your Business Really Breathing? de Jeffrey W. Hayzlett

The Mirror Test: Is Your Business Really Breathing?

Autor Jeffrey W. Hayzlett Cu Jim Eber
en Limba Engleză Paperback – 16 mai 2011
A definitive, prescriptive and very much 'in-your-face' approach on how business managers (including small business owners) can truly evaluate what's not working well in their businesses and how they can turn their companies around.
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Specificații

ISBN-13: 9780446559812
ISBN-10: 0446559814
Pagini: 256
Dimensiuni: 132 x 201 x 18 mm
Greutate: 0.3 kg
Editura: Grand Central Publishing
Colecția Business Plus

Notă biografică

Up until June 2010, Jeff Hayzlett served as the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He is currently chairman of the board of directors of the Business Marketing Association (BMA), a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council, and he serves as chairman of SMEI's Foundation for Marketing Education. He is also a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame.

Jim Eber is a veteran business management writer who has worked for various publishing houses, including Workman.

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