There's a market for everything, but not all markets are created equal. Recently I went to a food court with several members family members. I went for the vegetarian choice, sauntered straight up to the front of the counter, placed my order, and received my healthy meal. I was their market. Meanwhile, the line with grilled chicken and beef had over a hundred people in it. My other family members were in that line. I had a lot of free time waiting on them, and I mused... Are you in business to support a cause or to maximize your honest profits for the time and resources you invest? You may or may not believe in the high-cholesterol, high-fat content, salty, greasy, empty calorie diet that's just sliding people down the road to heart, kidney, liver, and you-name-it problem. But what do people buy What do people want to buy? As a merchant, you should take up the mantle of being a merchant, delivering to people what they want to buy. Sure, you know they would be better off with a healthy diet, but the money is in serving others, not in helping others. This volume, like all in the Sub 4 Minute Extra Mile Series, is a collection of short, focused, intense, intended marketing, motivational, and mystical training sessions driving you to success To whet your appetite, here's a few more of the training session inside... > And Then It Looks Like You Were Lucky > But There's A Millionaire Reasons Why > Debrief Is An Integral Part Of The Success Process Don't mix your business and your passion. Hey, I've got mine, too, and I love it - on the side, please.