The Mousedriver Chronicles: The True- Life Adventures Of Two First-time Entrepreneurs
Autor John Lusk, Kyle Harrisonen Limba Engleză Paperback – 18 dec 2002
It
all
started
late
one
night
at
The
Ginger
Man,
a
popular
restaurant
in
Dallas,
Texas.
Using
the
back
of
a
beer
coaster
and
the
bartender's
pen,
Kyle
Harrison,
in
a
moment
of
inspiration,
began
sketching
an
unusual
computer
mouse,
shaped
like
the
head
of
a
driver
golf
club.
He
took
the
idea
with
him
to
the
Wharton
School
of
Business,
where
he
managed
to
impress
his
roommate,
John
Lusk.
Upon
graduation,
they
bravely
but
somewhat
naïvely
set
forth
to
launch
their
company,
Platinum
Concepts,
Inc.,
and
its
flagship
product,
MouseDriver™.
Settling
in
San
Francisco
in
an
apartment
that
doubled
as
home
and
worldwide
business
headquarters,
they
had
a
front-row
seat
to
the
dot-com
boom-watching
their
classmates
rake
in
piles
of
cash
and
stock
options,
while
they
financed
their
venture
with
their
own
credit
cards.The
MouseDriver™
Chronicles
is
the
riveting,
one-of-a-kind
narrative
that
chronicles
their
entrepreneurial
journey.
It
takes
us
behind
the
scenes
of
the
authors'
tumultuous
first
two
years
of
business,
years
marked
by
endless
corporate
cold
calling,
multiple
failed
attempts
to
find
a
distributor,
and
even
a
typhoon
that
derailed
their
very
first
shipment
of
MouseDrivers.A
must-read
for
anyone
who
wants
to
start
a
business
or
wonders
what
it
is
like
to
do
so,
The
MouseDriver™
Chronicles
will
inform,
inspire,
and
renew
our
faith
in
the
American
spirit
to
succeed
against
all
odds.
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Specificații
ISBN-13: 9780738208015
ISBN-10: 0738208019
Pagini: 272
Dimensiuni: 140 x 210 x 13 mm
Greutate: 0.36 kg
Ediția:Reprint
Editura: BASIC BOOKS
Colecția Basic Books
ISBN-10: 0738208019
Pagini: 272
Dimensiuni: 140 x 210 x 13 mm
Greutate: 0.36 kg
Ediția:Reprint
Editura: BASIC BOOKS
Colecția Basic Books
Notă biografică
John
Luskspent
four
years
as
a
management
consultant
in
the
Information
Technology
Group
at
Ernst
&
Young.
In
1997,
he
enrolled
in
the
Wharton
School
of
Business,
where
he
metKyle
Harrison.
Together
they
founded
Platinum
Concepts,
Inc.,
a
company
specializing
in
technology
consumer
products.
Both
authors
live
in
San
Francisco,
California.
Visit
their
website
at
www.mousedriver.com.