The Myths of Innovation: OREILLY
Autor Scott Berkunen Limba Engleză Paperback – 13 sep 2010
You'll have fun while you learn:
- Where ideas come from
- The true history of history
- Why most people don't like ideas
- How great managers make ideas thrive
- The importance of problem finding
- The simple plan (new for paperback)
Sets us free to try and change the world.--Guy Kawasaki, Author of Art of The Start
Small, simple, powerful: an innovative book about innovation.--Don Norman, author of Design of Everyday Things
Insightful, inspiring, evocative, and just plain fun to read. It's totally great.--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)
Methodically and entertainingly dismantling the cliches that surround the process of innovation.--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com
Will inspire you to come up with breakthrough ideas of your own.--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum
Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick.--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
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Specificații
Cuprins
Notă biografică
Descriere
In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today.