It's everywhere you look. On reality television programs, social networking sites, playgrounds, and board rooms, a culture of narcissism dictates how we should look and what we should have. In her groundbreaking new book, Heather Sheafer deconstructs narcissistic culture to explain that the new normal is potentially dangerous to a new generations' emotional and intellectual development. Using brilliant, sad, and sometimes funny stories of people who have survived narcissism, as well as relateable anecdotes, Sheafer lays out the reality of modern narcissism and points out that everyone- from your mother to the narcissistic next door- is contributing to this troubling new trend.