Cantitate/Preț
Produs

The Neuroscientific Basis of Successful Design: How Emotions and Perceptions Matter: SpringerBriefs in Applied Sciences and Technology

Autor Marco Maiocchi
en Limba Engleză Paperback – 15 dec 2014
The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.
Citește tot Restrânge

Din seria SpringerBriefs in Applied Sciences and Technology

Preț: 37073 lei

Nou

Puncte Express: 556

Preț estimativ în valută:
7096 7444$ 5886£

Carte tipărită la comandă

Livrare economică 29 ianuarie-12 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783319028002
ISBN-10: 3319028006
Pagini: 108
Ilustrații: XIV, 108 p. 80 illus.
Dimensiuni: 155 x 235 x 10 mm
Greutate: 0.19 kg
Ediția:2015
Editura: Springer International Publishing
Colecția Springer
Seriile SpringerBriefs in Applied Sciences and Technology, PoliMI SpringerBriefs

Locul publicării:Cham, Switzerland

Public țintă

Research

Cuprins

Emotions and design methodologies.- Design as evolutionary discipline.- Emotions and design.- Perception and emotions.- Metaphors and design.- The Design Process.- Case studies.- Future developments.

Caracteristici

Explains the importance of the neurosciences for designers, based on findings regarding emotions and perception Proposes a design process model in which emotional impacts are among the goals Includes a rich collection of examples of successful design artifacts and illustrations Includes supplementary material: sn.pub/extras