Why just give a speech...When you can deliver a message? The elevator platform has been replaced with the social platform, so whether you tweet it or tell it, your story has to be authentic and powerful, or it's lost in the noise. Getting clear on your story is the first step to creating the kinds of connections that matter. Don't enter the conversation until you're clear about your outcomes, and your contribution, in a way that's concise adn compelling. When you know what to say, and how to say it, you've harnessed the secrets of The NEW Elevator Pitch. Read this book and you will experience: * Greater clarity around your personal story * Authentic communication: being true to yourself and your listener * The art of influence and persuasion * How to get others enrolled in your ideas When you make a real connection, you can make a real difference That's the power of The NEW Elevator Pitch.