Video is big news. Everyone is doing it, but how do you avoid getting burned? How do you ensure proper returns from it? The New Fire explains what makes video such a powerful communications medium. It looks at how it has finally come of age with the Technological Revolution and what this means for businesses. It examines how that shows you how to define your audience, your strategy and find stories that deliver results. Video is The New Fire. This book will help you harness it, powering your brand, your business, your people to new levels.