Over the past decade, managers have increasingly become aware of the need to refocus their organizations on the demands of creativity. This has become especially apparent in light of the recent international financial downturn, as this type of structural crisis can only be met through innovation. Innovation by definition a social enterprise demands open and committed dialogue. To understand how dialogue has become increasingly important to leadership, this book explores the notion of the protreptic. First articulated in ancient Greece in the 4th century, protreptic dialogue is a means of direct exhortation to pursue a just life by addressing core values: the good, the just, the true, and the beautiful, and hence, involving attitudes such as generosity, decency, honesty, and empathy. Protreptic dialogue is about realizing the deepest inherent values that control our lives. While this form of dialogue has informed philosophers, lawyers, political theorists, and humanists since the Re