Have you ever been cheated on or taken advantage of by a man? Written by a marketing professional, this book is a deep dive into the behaviors of men from a perspective never before done. Why do men do the stupid things we do? You're about to find out Power, by Webster's definition, is the "ability to act or produce an effect or possession of control, authority, or influence over others". And by that definition, we've discovered that women are the ones who hold the actual power in western society, the marketplace, and most importantly... in relationships. They and they alone, hold the keys to a relationship's success. Men, as you will find out in the book, are just along for the ride Problem is, many women don't know that they possess this superpower and those who do... may not know how to use it.In this book you will find out how a man may steal your power and wield it as his own. You will learn how marketers have exploited the human psyche to sale everything from pet rocks, to supposedly, "priceless" diamonds, and how you can use the same principles to literally change your life. Learn what "The Trophy Effect" is, and how to avoid being put on a shelf.Relationships have never been analyzed from a perspective like this before. This is practical advice that has worked for marketers, entrepreneurs, powerful executives and other successful individuals for years. It's time to make it work for you and your relationships