Discover how to Turn your Passions into Profits in Event Design Take a scenic journey through the event design and planning process with industry-leading designer and event coordinator Tina Moran. The Oh So Swank Soiree provides a blueprint for the process of creating a unique event from its inception through clean-up and beyond. In her first major volume describing the event planning basis, Tina takes you through the process, step by step, of how an event comes to be and how a creative event planner can guide the event from birth to concept, enlarging the design of the event so that the client sees the height of what is possible. If you are a new or evolving event designer, you will learn to scrap the standard playbook. You will get past the "event-by-checklist" mentality that makes every event you attend look the same. You will learn how to listen in such a careful way that you see design elements, color combinations, and graphics before you see little boxes next to the points on your timeline. How can The Oh So Swank Soiree help you build your business? In every stage of the event cycle, you will learn to keep alive the vision of the event that was revealed when you took off the twin blinders of expectations and budget. Tina calls this "dreaming with the client." By dreaming first and elaborating the dream using as many of the senses as you can, you will naturally create larger and more spectacular events. These events, which hew closely to the clients' own vision, will show both the client and you in the best light. From great events come great referrals. From great referrals come fabulous profits. Learn how to help your clients dream big - then show them how they can get what they really want for little more than settling for what they absolutely need. This can be done by working tightly with a team of service providers who can focus on the overall event and not just their own slice of it. Each step of the design is conducted with the clients' overall budget in mind, sitting on the scales right next to the dream from the event. Tina will help you: - Turn your personality, passions, and style into a signature for your business; - Distinguish yourself based on quality, not on price; - Get the relationship with the client off on the right note; - Convert your clients' style quirks into individualized designs; - Bring the event down from the sky, rather than up from the basement; - Build a service team that multiplies your impact; - Maximize your referrals from every event. When you read The Oh So Swank Soiree, you will have a step-by-step manual for running your business like a pro. You will know how to develop every aspect of your event design and coordinating business to bring you both goodwill and profit. Be the successful businessperson you always dreamed of becoming. Have the time of your life by making clients' dreams come true."