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The Only Book You Will Ever Need on Branding

Autor Michiel Maandag, Liisa Puolakka
en Limba Engleză Paperback – 17 dec 2015
This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.


A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?

In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.

Using quirky illustrations to make its point you'll

Discover how to fast forward the success of your brand in a couple of hours
Grasp the key concepts of branding
Learn how to improve your existing brand
Find out what other start-up books don't tell you
.
'Few marketing and brand strategy books offer the insights in
such a simple and direct format.' David Placek, founder, Lexicon
Branding (creators of BlackBerry, Swiffer, Sonos)
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Specificații

ISBN-13: 9781472136077
ISBN-10: 1472136071
Pagini: 160
Ilustrații: b/w illustrations
Dimensiuni: 123 x 198 x 17 mm
Greutate: 0.16 kg
Editura: Little Brown Book Group

Descriere

This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.