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The Organizational Storytelling Workbook: How to Harness this Powerful Communication and Management Tool

Autor David Collins
en Limba Engleză Hardback – 30 iul 2020
This workbook is an interactive guide for leaders and managers to help you tell compelling stories at work. The Organizational Storytelling Workbook offers:
  • a critical engagement with academic debates on organizational storytelling; and
  • a series of exercises designed to allow users to improve their capability as organizational storytellers.
The text begins with a chapter which locates organizational storytelling within a critical account of organizational cultures. This book argues that managerial accounts of organizational culture offer a limited appreciation of the ways in which people think, feel and act and suggests storytelling as a means of redeeming our understanding of all matters cultural. Having secured this new appreciation of culture and storytelling the workbook develops a series of maxims and exercises designed to allow users: (a) to improve their storytelling practice; and (b) to reassess the cultural assumptions and priorities revealed through their practice.
Enriched with interactive features to walk managers practically through the process of improving their storytelling skills, including practical exercises, contemplative questions, and space to respond creatively to the ideas in the book, this workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their skills.
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Specificații

ISBN-13: 9780367901233
ISBN-10: 0367901234
Pagini: 210
Ilustrații: 1 Line drawings, black and white; 1 Illustrations, black and white
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.54 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Adult education, Postgraduate, Professional, and Professional Practice & Development

Cuprins

Introduction.
Section One: Talking the Talk, Walking the Walk.
Section Two: Maxims for Organizational Storytelling.
Section Three: Storytelling Exercises.
Section Four: Researching the Storyworld.

Notă biografică

David Collins is Professor in Management at University of Northumbria, New-castle and the founder and Managing Director of Gain Insight Ltd, a consulting organization offering bespoke services on HRM, organizational change/transformation and the application of narratives to organizational problems. An academic with more than 30 years’ experience, David holds advanced degrees from the universities of Glasgow, Strathclyde and Essex. This is his sixth book. Previous works published by Taylor & Francis, Routledge include Organizational Change: Sociological Perspectives (1998); Management Fads and Buzzwords: Critical-Practical Perspectives (2000); Narrating the Management Guru: In Search of Tom Peters (2007); Stories for Management Success: The Power of Talk in Organizations (2018); and Management Gurus: A Research Overview (2021).


Descriere

This is a workbook designed to allow users to understand the nature of organizational storytelling and the limits of this practice while enabling the development of the skills and capabilities necessary to allow storytelling to be applied persuasively within workplace contexts.