The Outcome Generation
Autor Paul J Hendersonen Limba Engleză Paperback – 22 aug 2018
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Specificații
ISBN-13: 9780648216100
ISBN-10: 0648216101
Pagini: 198
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.31 kg
Editura: Outcome Leaders
ISBN-10: 0648216101
Pagini: 198
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.31 kg
Editura: Outcome Leaders
Notă biografică
Paul has been an evangelist on outcomes for over a decade. And with outcomes as the theme, he's written two books and developed a program for each book. Located in Sydney, Australia, Paul is now an author, speaker and consultant. Before this, he was the senior vice president of Asia-Pacific for an enterprise software company. He led 200 people in nine countries supporting 800 enterprise customers. His experience working across the region led to two insights on outcomes. First, many organisations struggled to make their strategies work. He saw two problems. The organisations launched strategies without first developing execution capability. And they didn't coordinate implementation activities across departments. He realised a focus on internal outcomes would address these problems. He coined the phrase 'execution outcomes'. And wrote his first book, 'The Chief Capability Officer - Delivering the Capability to Execute'. During this time, he had a related article, 'The Three Sins of ERP in Manufacturing', published in Industry Week. The second insight he gained - technology vendors weren't enabling outcomes the customers regarded as success. He decided his Asia Pacific team would do more to ensure the customers' success. So, he and his team pioneered an outcomes-based approach to customer engagement. They designed and ran the program across the entire Asia Pacific region. Paul and his team learnt what worked and what didn't work. Having run the outcomes program for more than five years, he realised his experience could help other technology vendors. He also realised the nascent customer success movement provided a great vehicle for enabling these outcomes. He spent over a year researching customer success. He then blended that research and his own experience to develop the Generation 3 Customer Success program and write his second book - The Outcome Generation - How a New Generation of Technology Vendors Thrive through True Customer Success. You can learn more about both programs and their associated programs at www.outcomeleaders.com.