New PB edition of a celebrated volume: The Outdoor Citizen has been widely acclaimed and this new paperback edition, releasing in the spring at a lower price point and with a new cover (featuring original art from the author and a design reminiscent of Tristan Gooley's The Art of Reading Nature's Signs, which scans at nearly 200,000) and strong media campaign, will be perfectly set up to reach a wide audience.
Expert author with international recognition: The book's author, John Judge, president and CEO of the Appalachian Mountain Club, the world's oldest outdoor recreation and conservation organization, is widely known and respected as the leading expert on conservation stewardship.
A superior volume in a proven market: The success of books on caring for the natural world is well-documented by the sales of books like The Nature Fix, The Water Will Come, and Michael Bloomberg's Climate of Hope. This book joins that market, but is unusually comprehensive and accessible, and is authored by a world leader in the fight to promote the outdoors.
Prominent support by Trustees of Reservations to members: The Trustees have access to over 2,000,000 annual members and guests, 45,000 Facebook followers, 26,000 Instagram followers, 15,000 Twitter followers, and its supporters will be alerted to the new edition of the book.
Timely release: With an April release, the paperback edition of The Outdoor Citizen is perfectly timed to excite consumers hungry to enjoy springtime outside and will be promoted throughout spring/summer, including for Earth Day, National Park Week, and June's National Get Outdoors Month.
A positive, empowering guide: Optimistic call to action provides counterweight to frightening, scare-tactic books. The author's fresh and radically different take on the subject is a non-political, optimistic approach to enjoying the environment and caring for it in our everyday lives.
High caliber of endorsers with widespread name recognition: With blurbs from the president and CEO of Patagonia, the CEO of L.L. Bean, the president of Northeastern University, and more, The Outdoor Citizen stands out in its genre as an exalted and well-reputed book.
Original art from the author throughout: While John Judge is widely renowned for his contribution to promoting the natural world, few know that he is also a wonderful artist! Delightful original art from Judge is featured throughout the book to add a special touch. Also included are rare historic photos of explorers from the Appalachian Mountain Club's archives!