The Path to Perspective is nothing short of a manifesto for business in the new millennium, a classic account of why challenging assumptions is the starting point for successful companies in the 21st Century. In his first book Neil David Martin offers fresh and innovative thinking on the struggle to maximise performance in today's challenging business environment. "Experience is what you get when you don't get what you want. Fix the roof while the sun shines. Short statements make us think. Reality is often very different from how we might first perceive it. Neil's new book explains exactly why perspective is so important to business. Sharpen your thinking tools with "The Path to Perspective". (Richard Grace, Serial Entrepreneur and former Senior Manager at Xerox) Together with a compelling vision of what our organisations could be, The Path to Perspective outlines a convincing case for people-first, values-driven, free thinking business, which begins with rethinking your company's practices and priorities. It is packed with over 40 powerful concepts and a step-by-step plan to help you translate the ideas in this book into meaningful practices for your business. The author also offers us several important and eye-opening insights, including: - Why most companies still struggle to differentiate, to attract and retain employees and customers, to maximise productivity, and to innovate successfully. - Why focusing on profit as the ultimate goal of your business is actually NOT the best way of maximising profits. - Why a focus on behaviours is NOT enough to bring about a shift in attitudes within your business.