Through a series of ten engaging conversations, J.P. Bary coaches readers through all the steps needed to become consummate wine consumers, concentrating on the most common stumbling blocks, pitfalls and sources of confusion and giving practical advice about how to overcome them. Instead of presenting the subject of wine in a categorical fashion, this lively and entertaining book shows you why learning to trust your own instincts is more important than studying diagrams of the tongue or obsessing over aroma wheels. Without tables, charts or listings of regions and producers to memorize (or a glossary of definitions to study before you can understand what it says), this book helps you build all the essential skills you need to develop a personal relationship with wine and become a very savvy consumer. It explains what the most persistent misconceptions about serving and storing wine are and how and why labels, ratings and marketing ploys can mislead you. You'll learn how to read between reviewers' lines and converse with sommeliers and retailers so you can tell whether they're being helpful or giving you the runaround. Using the straightforward guidelines in this book, you'll be able to make excellent pairings with little fuss, not just with foods, but with people and occasions. Whether mind numbingly "complete" or misleadingly "simple," most wine guides treat the subject of wine as a curriculum to be presented topic by topic. Instead, this book recognizes that learning about wine is a process and keeps the focus on the essential information the reader needs to know at each stage. With sensitivity and humor, the author concentrates on helping you avoid mistakes and coaches you step by step as you learn the essential skills needed to select, store and serve wine successfully. With a primary emphasis is on understanding your own personal taste preferences and how they influence the way wines should be chosen and used, wine tasting is demystified by concentrating on the basics and explaining why the descriptions given by wine professionals can be so confusing. Filled with unique insights and practical tips, this book is what every wine consumer needs to read in order to truly understand what the others are trying to say.