The Persona Principle: How to Succeed in Business with Image Marketing

en Limba Engleză Paperback – 7 mai 1997

Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to:
-- Overcome the two biggest obstacles to success -- invisibility and incredibility
-- Capitalize on the five hottest consumer trends to become a market leader
-- Employ the 8 Persona Factors -- the most important ways to build image
-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing
-- Build a Persona Plan -- a step-by-step marketing plan for success

Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

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Specificații

ISBN-13: 9780684802695
ISBN-10: 0684802694
Pagini: 240
Ilustrații: 2 color t-o; 16 pp 4-c insert
Dimensiuni: 156 x 235 x 15 mm
Greutate: 0.39 kg
Ediția:Reprint
Editura: Simon&Schuster
Colecția Touchstone

Recenzii

"The Persona Principle is more than the literary equivalent of a shell game...Image Marketing is bound to increase in importance."
-- Debra Phillips, Entrepreneur Magazine
"Buy their book. It's a quick read, smartly designed, and one of the best business tomes around."
-- How Magazine
"The authors, both advertising experts, show you how to create an effective plan to reach all your business, sales and marketing goals -- on image alone."
-- Don Morris, Dayton Daily News
"This top ad team's book on image marketing makes marketing accountable. It's proven to work every time."
-- Patti Summerfield, Strategy Magazine
"This book shows how the authors launched major brands and companies of all sizes...brilliant..."
-- Studio Magazine
"The author's methods should help you excel with very precise tactics called Persona Factors. Any business can benefit from these principles."
-- Profit Magazine

Textul de pe ultima copertă

Whether your goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

Descriere

Image is a tool that guarantees success-but only if you know how to use it. The Persona Principle will teach you the most powerful image-marketing secrets of the world's leading enterprises. Whether your goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, this book will guide you to the best personal for success.

Notă biografică

Derek Armstrongis a former private investigator and author of Blogertize, The Game, The Last Quest, and The Last Troubadour, MADicine.

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