You own your website and your email list. And you need to make the most of both of them. Responsibility and Control But you are responsible for your website, and only you can control it. But how do you do that? What is SEO anyway, and why does it matter? SEO is how your website gets discovered, and in an era where direct sales are a larger part of author careers than ever before, you need your website to rank well for a number of keywords. SEO Doesn't Have to be Complicated You can master it, and this book will teach you how. You'll you learn how to find the right keywords, where to put them on your website, and what you can do to train the algorithm, increase your website authority, and improve your footprint on the web.