In 1999 David Elstein delivered a lecture series examining the evolvement of UK broadcasting policy from 1949 to 1999. His sharp analysis is a valuable contribution to the post-war development of the British broadcasting system and unfolds many topical issues in current media policy debates. For many years, David Elstein has been one of the most rigorous and controversial commentators on British broadcasting. These lectures contain historical insights, which also have a great deal of contemporary relevance. - Martin Cave, Visiting Professor, Imperial College Business School David Elstein's high level experience in advertising, subscription and publicly funded broadcasting gives his account of post WWII British broadcasting policy a unique authority - Richard Collins, Honorary Visiting Professor at the Universities of Exeter and City University London David Elstein's penetrating critique of the six post war inquiries into UK broadcasting is a real contribution to a history of flawed forecasts and missed opportunities. - Richard Tait, Professor of Journalism, Cardiff University