The purpose of this book is to introduce the "Theory of Belief" and to change the way businesses view their customers, their employees, and themselves. The power of belief in business is tremendous. Despite the effect that it has on the success or failure of businesses, it is often ignored or not even considered at all. By leveraging the power of belief, you can significantly improve your business' results and create a better work environment for yourself and your employees. Albert Einstein referred to insanity as doing things the same way multiple times and expecting different results. If your business is not achieving the results that you desire, changes must occur before you can expect to see improvements. Are you willing to change in order to permit maximum results?