No longer considered "the one to watch," Instagram is the king of engagement..more than Facebook and Twitter It is a major force online, dismiss it at your peril or harness it's power and explode your business. Let's get this in to perspective: Over 700 million users 70.7% of US Businesses Are Using Instagram in 2017 80% of Users Follow At Least One Business on Instagram Posts With a Location Get 79% More Engagement 65% of Top-Performing Instagram Posts Feature Products 59% of 18-29 Year Olds Use Instagram