About the book In today's world, influencing is the best approach to sell, persuade, and convince anyone. There are influencers in almost every segment, whether it is Leadership, Education, Marketing, Politics, Family, Corporate or Business. And to become a great influencer, you have to be a powerful story seller. Knowing the techniques behind story selling and using it as an art can make you immensely powerful. This book puts some light on the science of story selling and talks about the powerful tools that can help you use the power to influence, and change the quality of your life. In a nutshell, it is the perfect guide to become successful by using the power of story selling. About the Author Keshave Lal is a communication expert, entrepreneur and a successful mind coach & researcher. He grew up in a middle-class family, living as a very shy, introvert and average kid. When at a very young age, his passion drove him to achieve something big, he went on to experiment with his life and began to challenge all his fears. During his working career of 9 years, he worked with many organizations, in various domains and at various positions. But along the way he also worked on his personal transformation by attending and being part of dozens of seminars and trainings, which later inspired him to give back to the world. Now he is devoting all his time to his passion for decoding the power of mind while running a mind training and research firm 'MindGenesis', through which he empowers hundreds of people to take control of their lives by training and taming their minds.