'The Power's Inside' is a life enriching guidebook on how to maximize potential to supersize success. In the aftermath of the Covid-19 pandemic, as we dig ourselves out of the devastation and chaos left in its wake, it appears that "survival of the fittest" will be the new reality. The "new normal" need to continuously compete for our share of the pie means that in order to thrive, one must know how to activate their personal power and how to use it to control their destiny. 'The Power's Inside', is an accurate GPS to follow to locate your personal power, and provides detailed instruction on how to constantly generate more, and activate it at will. When finished, the reader will know the four elements to Maximized Potential and how the twelve 'Empowerment Principles' form the bridge to Self-Actualization. They will have learned that most of the world's eight billion people are all trying to do the exact same four things and how to win when they compete against them. They'll be informed on just what provides the will to compete, offers the competitive advantage, provides the winning combination and makes them an unstoppable force. They'll know exactly what it means to be empowered, and that the road to Personal Empowerment begins at Curiosity's door. They will have been advised to beware the dream stealers and avoid the twin traps. They will have been given the map to the buried treasure, offered a different perspective on goals and objectives, provided a template to craft an action plan and discovered the true meaning of success. Perhaps of greatest impact, after reading 'The Power's Inside', an individual will have gained significant insight into who they are and what they're about. They will have learned that wherever the place called success is located, they can't get there by themselves. They will have acquired a method to discern who is a potential ally or foe. They'll understand the role played by each of the 3 C's of Conflict Resolution. 'The Power's Inside' is a must read for our times. In the critical juncture caused by the coronavirus we now have the chance to shape the future for all who come after us. What we do now, for good or bad, will have ramifications that ripple through the millennia. To shape the future for ourselves, our children and theirs will take maximum power. We'll need people power, financial power, industrial power and technological power. Most of all though, the ability to transform your individual world will depend on developing and unleashing the power inside you.