The Power to Predict: How Real Time Businesses Anticipate Customer Needs, Create Opportunities, and Beat the Competition
Autor Vivek Ranadiveen Limba Engleză Hardback – 16 mar 2006
Real-time business gives companies the ability to monitor and react to changes and address problems as they occurr. But no matter how sophisticated their information-gathering and data mining systems are, they're still playing catch-up. In The Power to Predict, Ranadivé forecasts the next step in achieving breakthrough business performance, a new approach he calls Predictive BusinessTM: the ability to anticipate business problems and opportunities and to act preemptively. Predictive Business allows companies to take real-time information, correlate it with historical patterns, and recognize events that hold tremendous profit potential.
In an effort to stay ahead of the curve, a handful of companies have been quietly making the transition from reactive organizations to proactive, anc are well-suited for a customer-centric business paradigm. Ranadive takes us inside a number of these companies-including Amazon, Pirelli, Harrah's, E. & J. Gallo, Wal-Mart, and 7-Eleven--to show how they are making that transition, and are able to:
- Anticipate customer needs and be ready satisfy them the minute they emerge
- Be prepared for sudden events such as a power outage, spikes in demand for a product or service, logistic issues due to changing weather patterns, or evolving customer requirements
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Specificații
ISBN-13: 9780071450140
ISBN-10: 0071450149
Pagini: 224
Dimensiuni: 158 x 236 x 21 mm
Greutate: 0.49 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
ISBN-10: 0071450149
Pagini: 224
Dimensiuni: 158 x 236 x 21 mm
Greutate: 0.49 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States