Would you like to be happier and to lead a more fulfilling life? Are you dreaming of finding a life partner, having a successful business, or attaining financial freedom? What if the key to achieving these goals is NOT by working harder, but by taking simple steps to optimize your brain's performance, embrace your strengths, and to increase your emotional resilience? If you're ready to raise your Persistence Quotient (PQ) and to overcome the obstacles that block your success, The PQ Factor will show you how. Packed with scientific research and practical tips you can begin using today, The PQ Factor guides you through the process of creating your unique roadmap for achieving the goals that matter most to you. Along the way you will discover how to escape the quicksand of procrastination, the secrets for becoming more successful, as well as how optimism and laughter increase longevity. More importantly, you will also become better prepared to confront life's most difficult times, including facing serious illness and death. If you're ready to take control of your life and to have fun doing it, The PQ Factor provides you with the steps you need to take today to have the life you have always dreamed of living tomorrow.