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The PR Knowledge Book de Sangeeta Waldron

The PR Knowledge Book

Autor Sangeeta Waldron
en Limba Engleză Paperback – 31 iul 2019
Covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. The book is written in an easy style, packed with powerful tips, proven tools, and real-life case studies.
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Specificații

ISBN-13: 9781949991642
ISBN-10: 1949991644
Pagini: 152
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.23 kg
Editura: Business Expert Press

Notă biografică

Sangeeta Waldron is a multi-award-winning public relations and media professional with over two decades' worth of publicity, branding, communications, crisis management, media, and social media experience. She started out her career writing speeches for a previous UK prime minister and cabinet ministers, and has also worked at the top level for big, powerful global brands, which includes global communications director for the Economist Group; working for The Times Education Supplement; the Mayor of London; World Health Organization; Cass Business School; and charities such as Breast Cancer Campaign. Today, she runs her own successful London- based PR agency, Serendipity PR & Media Ltd, working across business, arts, culture, and books in growth international markets. She is also an award-winning journalist, specializing in sustainability and corporate social responsibility, where her stories have been picked up by the United Nations and The Guardian newspaper. As an international speaker, she also sits on different boards and believes in the power of paying it forward.