The Practice of Market Research
Autor Yvonne McGivernen Limba Engleză Paperback – 30 mai 2013
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Specificații
ISBN-13: 9780273773115
ISBN-10: 0273773119
Pagini: 608
Ilustrații: Illustrations
Dimensiuni: 182 x 241 x 31 mm
Greutate: 1.15 kg
Ediția:4 ed
Editura: Pearson Education
ISBN-10: 0273773119
Pagini: 608
Ilustrații: Illustrations
Dimensiuni: 182 x 241 x 31 mm
Greutate: 1.15 kg
Ediția:4 ed
Editura: Pearson Education
Cuprins
1 The practice of market and social research
2 Types of research
3 Defining the problem
4 Writing a research brief
5 Secondary research
6 Qualitative research
7 Quantitative research
8 Sampling
9 Designing questionnaires
10 Writing a research proposal
11 Doing qualitative research
12 Managing a research project
13 Analysing qualitative data
14 Understanding quantitative data
15 Analysing quantitative data
16 Communicating and reviewing the findings
2 Types of research
3 Defining the problem
4 Writing a research brief
5 Secondary research
6 Qualitative research
7 Quantitative research
8 Sampling
9 Designing questionnaires
10 Writing a research proposal
11 Doing qualitative research
12 Managing a research project
13 Analysing qualitative data
14 Understanding quantitative data
15 Analysing quantitative data
16 Communicating and reviewing the findings