The Practitioner's Guide to Product Management
Autor General Assembly, Jock Busuttilen Limba Engleză Hardback – 5 ian 2015
Did
you
cut
through
traffic
on
your
Segway
today?
Cool
off
with
a
delicious
can
of
New
Coke?
Relax
at
home
while
listening
to
some
music
on
your
Zune?
Despite
years
of
research,
countless
products
like
these
see
high-profile
launches,
only
to
end
up
failing
to
connect
with
an
audience.
THE
PRACTITIONER'S
GUIDE
TO
PRODUCT
MANAGEMENT
provides
a
firsthand
road
map
to
help
you
avoid
the
pitfalls
of
product
failure-taking
you
through
the
field
of
product
management
with
candid
stories
and
real-world
experiences
of
what
it
takes
to
create
a
product
that
meets
the
customer's
needs.
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Specificații
ISBN-13: 9781455548569
ISBN-10: 1455548561
Pagini: 208
Dimensiuni: 216 x 213 x 25 mm
Greutate: 0.32 kg
Editura: Grand Central Publishing
Colecția Grand Central Publishing
ISBN-10: 1455548561
Pagini: 208
Dimensiuni: 216 x 213 x 25 mm
Greutate: 0.32 kg
Editura: Grand Central Publishing
Colecția Grand Central Publishing
Notă biografică
Established
in
early
2011,
General
Assembly
is
a
global
educational
institution
that
is
building
a
community
of
individuals
empowered
to
pursue
work
they
love.
Both
on
campus
and
online,
GA
engages
students
with
practical,
hands-on
learning
taught
by
instructors
working
in
technology,
business,
and
design.
For
more
information,
you
can
visit
www.GeneralAssemb.ly.
Jock
Busuttil
is
a
product
consultant,
speaker,
and
writer.
He
has
spent
more
than
a
decade
working
as
a
product
manager
for
technology
companies
ranging
in
size
from
startups
to
multinationals.
Jock
routinely
teaches
classes
at
General
Assembly
on
product
management
and
mentors
startups,
entrepreneurs,
and
product
professionals.