David Shulman’s innovative new text demonstrates how Goffman’s ideas, first introduced in 1959, continue to inspire research into how we manage the impressions that others form about us. He synthesizes the work of contemporary scholars who use dramaturgical approaches from several disciplines, who recognize that many values, social norms, and laws have changed since Goffman’s time, and that contemporary society offers significant new forms of impression management that we can engage in and experience.