The Price of Everything: Finding Method in the Madness of What Things Cost
Autor Eduardo Porteren Limba Engleză Paperback – 31 ian 2012 – vârsta de la 18 ani
"Porter's work out to ring up the audience for Steven Levitt's Freakonomics."
-Booklist
Many of the prices we pay seem to make little sense. We shell out $2.29 for coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. And we pay someone to cart away trash that would be a valuable commodity in poorer parts of the world.
The Price of Everything starts with a simple premise: there is a price behind each choice, whether we're deciding to have a baby, drive a car, or buy a book. We often fail to appreciate just how critical prices are as motivating forces. But their power becomes clear when distorted prices steer our decisions the wrong way. Eduardo Porter uncovers the true story behind the prices we pay and reveals what those prices are actually telling us.
-Booklist
Many of the prices we pay seem to make little sense. We shell out $2.29 for coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. And we pay someone to cart away trash that would be a valuable commodity in poorer parts of the world.
The Price of Everything starts with a simple premise: there is a price behind each choice, whether we're deciding to have a baby, drive a car, or buy a book. We often fail to appreciate just how critical prices are as motivating forces. But their power becomes clear when distorted prices steer our decisions the wrong way. Eduardo Porter uncovers the true story behind the prices we pay and reveals what those prices are actually telling us.
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Specificații
ISBN-13: 9781591844273
ISBN-10: 1591844274
Pagini: 296
Dimensiuni: 141 x 212 x 21 mm
Greutate: 0.27 kg
Editura: Portfolio
ISBN-10: 1591844274
Pagini: 296
Dimensiuni: 141 x 212 x 21 mm
Greutate: 0.27 kg
Editura: Portfolio
Notă biografică
Eduardo Porter has been on the staff of The New York Times since January 2004, covering economics, and joined the paper’s editorial board in July 2007. He began his journalism career in 1990 as a financial reporter for Notimex, the Mexican news agency, in Mexico City. He was a correspondent in Tokyo (1991-1992) and in London (1992-1996). In 1996, Porter was appointed editor of the Brazilian edition of América Economía, a business and economics magazine based in Sao Paulo. In 2000, he became senior special writer for The Wall Street Journal, based in Los Angeles, covering the Hispanic population in the United States. He is a graduate of the Universidad Nacional Autónoma de México. He has an MSc in quantum fields and fundamental forces from Imperial College of Science, Technology and Medicine in London.
Descriere
Porter sets out to uncover the hidden logic of price and value that drives people's actions. The connections he uncovers are unexpected, sometimes shocking, always interesting, and ultimately highly enlightening.