The Prisoner and the Penguin: And 75 Other Marketing Stories
Autor Giles Luryen Limba Engleză Paperback – 30 sep 2013
Preț: 74.50 lei
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Specificații
ISBN-13: 9781907794513
ISBN-10: 1907794514
Pagini: 160
Dimensiuni: 136 x 214 x 16 mm
Greutate: 0.23 kg
Ediția:New.
Editura: Lid
ISBN-10: 1907794514
Pagini: 160
Dimensiuni: 136 x 214 x 16 mm
Greutate: 0.23 kg
Ediția:New.
Editura: Lid
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Descriere
The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching.
This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.