Launching a new productis usually the most important event for any business. Everyone wants their launch to go well, but what can you do to make sure it's got the best chance for success? Michael Passanante, a professional marketer who has launched dozens of successful B2B products and services, walks you through the proven steps he takes to prepare for and launch new offerings. Leveraging straightforward frameworks mingled with advice, interpretations, and real-life examples, "The Product Launch Primer" will help you develop a more cohesive and systematic approach to launching B2B products and services. You'll learn: How to stress test your offering to pinpoint common issues and potential pitfalls before you go-to-market How to develop concise and highly effective marketing plans and promotional strategies Methods and techniques for training, mobilizing, and sustaining enthusiasm across your sales team for your new product If you're anentrepreneur, marketer, or manager tasked with launching products and services into B2B markets, then "The Product Launch Primer" is the one book you need to create an explosive product launch "