Learn the Real Techniques to Close the Sale Every Time using Principles of Psychology and Persuasion What makes people buy something? Humans have been trying to answer this one question for centuries. The truth is that while sales may be about math, the process of selling something relies heavily onpsychology and understanding human behavior.
You've probably already heard of countless "magic techniques" that are supposed to make people buy whatever you're selling, as if you had a magic wand in your hand. I'm sorry,there's nothing like that.However...
After decades of research, science has identified certain responses and behaviors that are hard-wired into our brains and that canactuallyhelp you close the sale every single time.
If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you.
In this guide you won't find magic wands. Instead, you'll discover theprinciples of persuasion and consumer psychology, you'll learn working selling strategies and negotiating techniques designed to help yousell moreand delight your customers after the sale.
This guide will give you a series ofactionable stepsyou can follow, from understanding your prospects to answering their objections effectively and ultimately getting the sale. Whether you are a sales professional, a business owner who wants to increase revenue, or someone looking to build a successful sales system, this book will help you.
Inside The Psychology of Selling and Persuasion, discover:

• Thereal techniquesto close the sale every time (without using magic wands)
• The 4 most common objectionsyou'll receive and how to reply in the right way
• What makes people buyand how to leverage this knowledge to sell more
• 4 ways to craft your sales presentationsso that people want to buy from you
• How toset and reach your sales goalsusing a powerful planning method
• Why if you want to sell effectivelyyou shouldn't be selling(and what you should be doing instead)
• The #1 framework to handle customer's objectionsand reply effectively
• An example of ahighly effective sales script(from the first contact to after the sale)
• 7 principles of persuasionyou can use to craft a great sales pitch and close the deal
• Why closing the sale isn't actually the end of the sales process (many people don't know this)
• A step-by-step method tobuild sales scripts that work

You can apply these techniqueseven if you've never sold anything before.Selling isn't some kind of talent that some people are just born with. It is a skill you can learn and practice in many areas of your life.
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