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The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good

Jeff Hoyt Autor John Izzo, Jeff Vanderweilen
en Limba Engleză Digital – 12 mar 2018 – vârsta de la 18 ani
Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits--they want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of realworld examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.
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Specificații

ISBN-13: 9781520099231
ISBN-10: 1520099231
Dimensiuni: 140 x 122 x 10 mm
Greutate: 0.07 kg
Editura: Dreamscape Media

Descriere

Bestselling author Izzo teams up with Vanderweilen to show leaders and companies how to transform their corporate culture so they can succeed by embedding purpose within the culture.