The Art & Science of Retail Selling Thanks to the e-commerce boom, retail market is witnessing a paradigm shift in the arena of selling. It's time to step away from the age-old methods and embrace the new-age techniques of attracting customers and closing deals. In The Race for Space, author Ajay Bhootra eloquently explains the art of selling and what makes a first-rate salesperson. Ajay Bhootra, with his decades of experience in the world of sales, doles out simple and practical measures to stand out in the crowd while connecting with clients on a personal level. Peppered with interesting anecdotes and real-life scenarios, this book is a must-have for anyone who wants to learn the ropes of salesmanship. In a world where most people work for material success, Ajay Bhootra works to satiate his passion - being a successful salesman. Bhootra is an optometrist and the author of medical books like Optician's Guide, Dispensing Optics, Clinical Refraction Guide, etc., and a fiction, Yet We Marry. He lives in Kolkata with his family.