For business owners and professionals fed up with the lack of leads generated by their company's marketing materials -- and can't figure out what's wrong ... If you reluctantly took on the role of writer for your company and your efforts crafting marketing materials have left you more confused than empowered, take a deep breath and relax. Tom Trush is about to take aim at your confusion and make things as simple as possible. In "The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers," you'll discover ... * A 21-point checklist that explains step-by-step how to write lead-capturing marketing materials in no time. * How to write mental magic that motivates prospects to take immediate action. * A copywriting weapon that allows you to penetrate a prospect's mind and flood it with desire for your product or service. * The 2 most powerful words you can use in your marketing copy during a recession. (You're making a major mistake if you think "free" is one of the words.) * A surprisingly simple, low-cost way to capture eager prospects fast using your website ... even if you're not attracting a lot of traffic. * 5 words you can use to instantly create curiosity (the strongest force in direct marketing) in your marketing materials. * And much more.